Social Media Marketing for Design-Build Audience

To maximize the advantages of multichannel social media marketing, conduct thorough design-build audience research to identify the platforms that your target audience frequently visits. Then, tailor your social media marketing to suit each platform's format and user behavior while maintaining a cohesive brand message.

Website and Blog: Maintaining a professional website and a blog section is essential. This serves as your central hub for sharing in-depth design-build articles, case studies, project showcases, and educational content. It's a platform that you have full control over and can optimize for search engines.

Archidoodles: Archidoodles is an commercial design-build industry specific platform for publishing content in a wide range of formats that all link to your professional business profile and allow users to search for design-build services, trades, contractors, architects, suppliers, manufacturers, projects, and resources that interest them.

LinkedIn: LinkedIn is a valuable platform for connecting with both design-build businesses and consumers. It's a professional network where you can share industry insights, participate in relevant groups, and showcase your expertise through articles and updates.

Instagram and Pinterest: These visual platforms are excellent for showcasing architectural project photos, design inspirations, and before-and-after transformations. Visual content is highly engaging and can resonate well with both audiences, offering a glimpse into your creative work.

YouTube: YouTube is perfect for sharing video content, such as project walkthroughs, design process explanations, and educational videos. Video can convey complex ideas effectively and allow you to demonstrate your expertise.

Twitter (X): Twitter, now known as "X" is useful for sharing quick design-build updates, industry news, and engaging in real-time conversations with both providers and consumers. It's a platform where you can join industry discussions and share bite-sized insights.

Architectural and Design Magazines: Traditional and digital magazines in the architecture and design niche can provide a platform for design-built thought leadership articles, project features, and industry insights.

By conducting a thorough investigation you will determine the social media platforms that your target design-build audience regularly engages with, in order to customize your social media marketing strategy for each individual user.

Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.