Content marketing for commercial design and construction is not a one-time effort but a continuous process. Consistently producing and sharing content helps maintain audience engagement and builds brand loyalty over time.
Content Marketing For Businesses Offering Design and Construction Services
Educational Videos: Produce short monthly videos on topics relevant to the industry, such as new construction materials, project management strategies, or design trends. These can be 4 to 5 minutes or less each. Break larger topics into a series.
Videos Frequency: Monthly.
Industry Insights Blog: Post bi-weekly blog articles that delve into industry trends, architectural innovations, and tips for managing complex projects. Post them on your own website and repurpose them for Archidoodles and other relevant websites.
Blog Articles: Bi-Weekly.
Expert Interviews: Conduct and share interviews with industry experts on a quarterly basis to provide diverse perspectives and valuable insights. These can be written, audio, or video and published on multiple platforms.
Expert Interviews: Quarterly.
Portfolio Updates: Showcase new projects or case studies every month, detailing the challenges faced and the innovative solutions implemented.
Portfolio Updates: Monthly.
Social Media Engagement: For Businesses of Commercial Design and Construction Services: Share industry news, relevant articles, and project updates on social media platforms daily to keep your audience informed and engaged.
Social Media Posts: Daily
Content Marketing For Consumers Seeking Design and Build Services
Design Inspiration Gallery: Update your online portfolio with new design concepts and completed projects twice a month to inspire potential clients.
Design Updates: Twice a Month.
Educational Guides: Offer downloadable guides, such as "The Ultimate Guide to Sustainable Design," on a quarterly basis to provide actionable insights to businesses seeking services.
Educational Guides: Quarterly.
Client Testimonials: Share stories of satisfied clients on a monthly basis, highlighting the positive impact your services had on their spaces and operations.
Client Testimonials: Monthly.
Workspace Tips and Trends: Create and share blog posts on optimizing workspaces, design trends, and employee well-being every two weeks.
Blog Articles: Bi-Weekly.
Social Media Engagement: Share visual content like design sketches, project walk-throughs, and quick tips daily to keep your audience engaged.
Social Media Posts: Daily.
By consistently delivering valuable, relevant content marketing to both businesses and consumers of commercial design and construction services, you'll establish your brand as a trusted resource and build lasting relationships within the industry.
Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.
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