Learn how to use long-term content marketing for design-build firms, contractors, architectural, interior design, landscape and construction businesses to bring high quality leads and grow your business. High-quality content has the unique ability to retain its value and accessibility long after it's published. This characteristic contributes to sustained audience engagement and brand growth over time.
Evergreen Relevance: Well-crafted content focuses on timeless topics, concepts, and solutions. It addresses fundamental questions, challenges, and needs that remain relevant to your design-build audience over time. This "evergreen" nature ensures that the content remains valuable, regardless of when it was originally published.
Search Engine Visibility: Search engines prioritize high quality, relevant content in their search results. As such, well-optimized and valuable content continues to attract organic traffic from users who are actively searching for information related to your content's topic. This ongoing stream of traffic sustains audience engagement.
Long-Term Promotion: Content marketing involves promoting your content through various channels, including social media, email newsletters, and industry forums. By consistently promoting your high-quality design-build content, you extend its reach and continue to attract new readers even months or years after its initial publication.
Backlink Generation: High-quality content tends to attract backlinks from other websites and publications. As more websites link to your content, your content's authority and credibility increase, leading to improved search engine rankings. This generates a continuous flow of traffic, contributing to sustained engagement.
Resource for Newcomers: New audience members who discover your brand later can benefit from your previously published content. High-quality content serves as a valuable resource that introduces them to your expertise, insights, and solutions. This "back catalog" of content helps newcomers catch up and engage with your brand more deeply.
Content Repurposing: High-quality content can be repurposed into different formats, such as videos, infographics, podcasts, and eBooks. Repurposing allows you to present the same valuable information in a new way, attracting different segments of your audience and extending the content's lifespan.
Educational Value: Educational and informative content, such as how-to guides, tutorials, and in-depth analyses, retains its value because it provides actionable information. Readers can return to this content whenever they need guidance, making it a valuable reference and enhancing its long-term engagement.
Building Authority: Over time, a collection of high-quality content establishes your brand as an authority in your industry. As you consistently provide valuable insights, your audience recognizes your expertise and actively seeks your content to stay informed and learn more.
Engagement: Through Comments and Shares: High-quality content often sparks discussions, comments, and social media shares. These interactions create a sense of community and engagement around your content. Even as the content ages, these ongoing discussions keep it alive and relevant.
Personal Connection: Well-crafted content has the power to connect emotionally with readers. When your content resonates on a personal level, readers are more likely to remember and return to it over time, keeping the engagement alive.
Generating high-quality design-build content marketing campaign creates new business opportunities for contractors and firms in commercial design and construction long after it's published.
Jay Holland is the publisher of Archidoodles with over 40 years of experience as a builder, developer, investor, consultant, marketer, and broker for commercial properties ranging from raw land to urban mixed-use developments. He has been a pioneer in the development and use of digital media, databases, and related cutting-edge publishing tools for the promotion of both properties and services within the design, build, and operating disciplines. You can contact him at jholland@archidoodles.com.
Comments